Personal Data Policy

We want to maintain the highest level of security for our guests - and this of course also applies when it comes to the protection of your personal information. With Bakken's personal data policy, we want to map in a clear and manageable way how we handle your personal information during your visit to

This privacy policy applies to

A / S Dyrehavsbakken
Dyrehavevej 62
2930 Klampenborg

and for our processing of personal data about the company's customers and business partners ('you' or 'you').

What information is processed, why and on what basis?
Marketing: Name and e-mail address in connection with registration with Bakken's benefit club MitBakken with a view to sending out newsletters to you who have given consent to this in your registration.

Webshop sales: General contact information (name, telephone number and e-mail address) and payment card information. The tray does not store information about means of payment, for example card numbers on payment cards or the like, this information is handled in our payment solution from EPAY (Bambora).

The information is processed in order to complete your purchases, including invoicing and shipping, and is thus processed as part of the fulfillment of an agreement, and possibly to remedy errors in connection with ordering and delivery. The information is not stored for other commercial purposes.

Personal data is stored for 5 years plus the current year to comply with the provisions of the Accounting Act.

When does data processing take place?
Collection, registration and processing of data takes place by completing purchases in our webshop, sending inquiries and marketing.

Who do we share the information with?
When you give us your email in connection with subscribing to MitBakken, including our newsletter, we pass on your email in encrypted form to Facebook in order to target our marketing via Facebook to you or people who are similar to you.

We use external suppliers for e.g. storage of data and development and operation of the website and the webshop. In this connection, your personal information is left to the following external suppliers:

Bakken's website
We have continuously developed and optimized on our website in collaboration with:

NoZebra ApS
Åboulevarden 3, 2
8000 Aarhus C

No Zebra makes i.a. hosting of our website and thus acts as a data processor in this regard. A data processor agreement has been entered into with No Zebra.

Bakken's webshop and Bakken's member club "MitBakken"
We have developed and optimized continuously on our webshop in collaboration with:

IT Heroes ApS
Søren Frichs Vej 40A, 1. TV
8230 Aabyhøj
Phone: + 45 2214 5456

IT Heroes hosts our webshop and thus acts as a data processor in this regard. A data processor agreement has been entered into with IT Heroes.

Email marketing
We carry out e-mail marketing in connection with our member club, including sending out newsletters in collaboration with:

The Rocket Science Group, LLC
675 Ponce de Leon Ave NE
Suite 5000
Atlanta, GA 30308

Email addresses used for email marketing are hosted by MailChimp, which is why MailChimp acts as a data processor in this regard. A data processor agreement has been entered into with MailChimp

Guidelines regarding obtaining marketing consent
We obtain consent for marketing in two different ways, which are described in more detail below:

As a member of MitBakken, you also accept that A / S Dyrehavsbakken may contact me by letter, telephone and electronic mail (eg e-mail, sms, mms) when marketing rides and exciting activities, events, competitions, hotel stays, souvenirs, clothing and toys and testing thereof. This also applies to offers from Bakken's shops and restaurants, etc. You can terminate your membership to MitBakken at any time without binding or notice. It is free to be a member of Bakken's member club.

When you visit and, we collect information about you via cookies. More of this information is passed on to third parties. Read more in our cookie policy here.

How long is the information processed?
We process your information as long as there is a business purpose for it.

We store your information, registered in connection with marketing, including subscription to our newsletter, until you decline such inquiries.
A / S Dyrehavsbakken also continuously deletes inactive users from the e-mail database.

We store and process personal information (name, address, telephone number and e-mail) regarding purchases in our webshop. This in case of possible issuance of new tickets and / or gift cards as a result of loss etc. If you want your personal information deleted earlier, this can be done by contacting us.

Data security
We have data security rules and procedures in place so that the data collected enjoys protection against loss, alteration or misuse.

Our data is protected behind firewalls and by antivirus programs. These systems will be able to detect, report, investigate and document security breaches.

If there is a breach of security, the Danish Data Protection Agency will be notified within 72 hours after the time of the finding of a breach of personal data security. In addition, the registered persons will be notified of the breach without undue delay.

Changes to this Privacy Policy
We recognize that transparency is an ongoing responsibility. We will therefore continuously review and update this data protection policy.

Exercise of your rights
You can at any time access and gain insight into what information is registered about you. You can also have the processing of your data corrected, deleted or restricted at any time and object to the processing of this data.

If you wish to make use of the above rights, please contact us at

Right of appeal
You have the opportunity to complain about the processing of your personal data to the Danish Data Protection Agency via the following contact information:

The Data Inspectorate
Borgergade 28
1300 Copenhagen K
Tel. 33 19 32 00

Read more about redress on the Danish Data Protection Agency's website here:

The personal data policy was last updated on January 6, 2021.